Email lists are a way to stay top-of-mind for your client base. But for them to be useful, you have to get subscribers in the first place, and consistently offer something of value. Here are a few ways to do that:
OFFER VALUABLE CONTENT
Offer content that people will find valuable and promote the fact that you do.
Include your unique knowledge in your newsletters and mailers, much like a blog. Offer info like, "8 Ways to Beat Procrastination," or advertise "1 Real Estate Tip a Day Sent Right to Your Inbox - all October Long!"
It can be tough to constantly come up with topics on your own. If it seems like too much work, feel free to curate and link to resources and articles from elsewhere. Position yourself as an expert and maintain an essential newsletter of industry news.
Relatedly, offer and promote free stuff and services. Your knowledge, like the above 1 industry tip a day, can count as free stuff. So can evaluations, consultations, and resources you've created.
"Sign up for a free SEO evaluation." "Claim your free style guide."
IN PERSON EVENTS
Your strategy doesn't always have to stay online.
To gain subscribers in real life, you still have to employ the above strategies of providing value. But often, making personal connections with people at conventions and networking events makes them more likely to sign up.
Create sleek looking signup sheets to pass around at professional events that promote whatever you're offering (tips, resources, free stuff). You can even promote your offerings on your business cards and other physical marketing materials.
As always, you must come from a place of authenticity when trying to build your mailing list and court loyal subscribers. Be confident in your offerings!
Aspiring Dog Parent