I'm surprised by the number of corporate (and personal) Facebook pages where I see this one supersimple mistake: link text left in posts!
You might not know that Facebook allows you to post links to articles and other content without displaying the http address in your post. Once you copy and paste the link into the post you're writing, you can backspace/delete the link text, leaving the preview text and images intact.
Link text is not aesthetically pleasing and can interrupt the flow of your post. And now that most people know it's not necessary, it can make you look unprofessional or unsavvy. Get rid of it!
Copy and paste your link.
Now delete it!
Body of the post remains intact without the link text.
As always, remember that posts with images are more engaging than those without. If Facebook doesn't immediately populate your post with preview images, you can upload your own (which I will cover in another blog entry).
Aspiring Dog Parent