How to use Mood Boards to Develop Brand Style

I’ve been using my mood board app a lot lately to keep track of interior design ideas. But my other favorite use of mood boards is nailing down the aesthetic of a brand.

There are no rules with mood boards! I use an app and save images from the web, but you can be an overachiever and cut out real pictures from magazines or things you’ve printed.

​First, think about some broad ideas. How do you want your brand to look? What do you want to communicate? You can start from a color, a picture, a font, whatever piece of inspiration you have.

If you don’t know where to start, I suggest browsing Instagram for cool photos and people/brands with clear styles. Look at fonts online and even peruse color palettes from interior design websites. Anything can be inspiration!

Add things and take them off until you’re happy with the style you’ve achieved. Edit to remove things that look out of place, and eventually narrow down your look to a clearly communicated brand aesthetic.

After you’ve made your board to establish a style (or maybe you already have a style) a mood board can continue to be useful as a convenient quick reference when making new graphics, selecting stock photos, and editing existing photos. Add things to compare and see if they fit within your established design scheme.

If you’re like me, you’ll find these extremely fun and satisfying to make.

​Good luck!

​❤ Bayley​